The Samsung Galaxy Fold is a very unique smartphone, in more ways than one. The most obvious differentiator is that it folds out to expose a large, continuous 7.3″ display, hiding the seam thanks to a flexible OLED screen. It’s also at the very top end of the smartphone market price-wise, which could explain why it only debuted in a few limited markets at launch. Samsung says that customer interest has helped expand that initial pool of availability, however, which is why it’s launching pre-orders in Canada today.

There’s going to be some sticker shock for Canadians, however: The Fold starts at $2,599.99 CAD in its newest market. That’s the price you’d pay for a well-specced computer, but it’s actually right in line with the price of the phone in the U.S. when you account for currency conversion. Pre-orders are also going to be exclusively in-store, at Samsung’s Eaton Center, Sherway Gardens and Yorkdale locations, all of which are in Toronto. Retail sales, also exclusive to Samsung’s own retail operations, are starting December 6 but pre-order customers will be able to ensure a day one pickup.

Samsung’s Galaxy Fold has had a bit of an uneven launch, with a first attempt cancelled in light of multiple reviewers experiencing issues with their devices. Samsung re-designed elements of the phone as a result, including adding caps to prevent dust entering the crucial hinge component that powers the folding actions, and embedding a necessary pre-installed protective screen covering under the phone’s bezels. Still, our own Brian Heater experienced a display hardware issue within a day with his redesigned review device .

Samsung is offering free “Fold Premiere Service” which includes discounted screen replacements and standard free repairs when an issue is not due to any misuse on a user’s part. Overall, the takeaway should be that this is a first-generation device, but also a totally unique piece of technology in today’s marketplace for those willing to risk it.