It was South Korea’s — rather than Netflix’s — night at the Oscars, thanks to Bong Joon-ho’s biting class satire Parasite, which won a well-deserved best picture.
But tech giant Samsung appears to have been hoping to steal a little of the national limelight. The Korean phone maker chose a prime Oscars ad slot to show off a 360-degree view of its next foldable, running it as a teaser for its Unpacked 2020 unboxing event, which takes place in San Francisco tomorrow.
Notably we see the foldable propping itself up, with the screen half or three-quarters open, for a hands-free face-time style chat. (In case you were wondering what the point of a flip phone might be in 2020.)
There’s also an eye-popping iridescent purple color-way on show that seems intended to make the most of the screen-concealing clamshell design. A black version does a much better job of blending into the background, and a brief side view of the phone shows what looks like a side-mounted fingerprint scanner as shown in earlier leaks .
And if you’re wondering how you’ll screen incoming calls when the clam is closed, the ad shows a micro display that tells you the name of the person calling. TL;DR: You can still ghost your frenemies while packing a flip.
We’ve seen renders of the Samsung Galaxy Z Flip leak online before but this is an official full view of the foldable Samsung hopes will spark a retro fashion craze for clamshell flip phones. (See also the rebooted Motorola Razr .)
Samsung will also, of course, be hoping this foldable can bend without immediately breaking .
Stay tuned for all the details from Samsung Unpacked 2020 as we get them (we’re especially keen to find out the price-tag for this foldable), including our first look at the next flagship Galaxy S device.
TechCrunch’s intrepid hardware editor, Brian Heater, will be on the ground in San Francisco tomorrow to get hands on with all the new kit so you don’t have to.