Until recently, Huawei was thought of as some what of a joke brand. Nobody was sure quite how to pronounce its name, their phones weren’t all that flash, and they struggled to capture any kind of market share from the more established brands like Apple and Samsung.

Now all that has changed; and while it didn’t happen overnight, the rise of Huawei somewhat meteoric. The company now makes several of the leading phones on sale and it is quickly catching up to the likes of Samsung whens it comes to brand awareness.

The Huawei Mate 20 PRO has been rumored for months, the handset has been leaked and discussed multiple times, but as the launch approaches, things are now starting to get interesting.

The big feature of this phone is … well all of it! From the OLED display to the 7nm CPU, this handset has one goal in mind: destroy the competition on all fronts.

Huawei’s Kirin chipset is a BEAST. It is also now available in 7nm form; this is what will power the Huawei Mate 20 PRO. It will bring insane processing power and better, overall power efficiency.

The only other chip on sale (at the moment) that will manage to compare it is Apple’s A12 CPU, which you’ll find inside the iPhone XS and XS MAX

Huawei Mate 20 PRO vs iPhone XS MAX.

Apple’s new flagship handset has received a great deal of praise. It is super-slick and super-fast, as you ‘d expect. But the design is unremarkable, especially if you used the iPhone X.

The Google Pixel 3 XL will use older CPU technology, feature a brilliant camera and software, and run a moderately updated (but still incredibly boring) new design language.

Few USPs for either handset, really.

Huawei Mate 20 PRO Mate

The MATE 20 PRO, meanwhile, has USPs in abundance; it is the first handset release we have been truly excited about for a very long time. The specs are one thing, but it’s when you view them all together that things start to get more impressive and very interesting.

The CPU, the RAM, the camera, the display, the camera (worth mentioning twice!) – Huawei has nailed it on ALL fronts in a bid to rival and out do the current major players. It’s not just competing, it’s actively trying to destabilise the powers that be, and it’s working, through innovation on all fronts!

The company’s MATE 8 was INSANE with respect to battery life, and the MATE 20 PRO should continue this tradition with aplomb. Running a 4000mAh battery, combined with its 7nm chipset, should ensure industry-leading battery life.

Last word? If you’re looking for a cell phone upgrade and you’re thinking about either Samsung or Apple: STOP – hold it right there! Just wait until this phone is officially released and give it some serious consideration – we guarantee that it will easily take your breath away!

For more information: Huawei Mate 20 PRO IMEI unlock